Services
- Logo Design
- Visual Identity
- Typography System
- Color Palette Development
- Creative Direction
The challenge
Create an identity for a Scottsdale vintage clothing business with the character of the clothes it sells. The brand needed to feel individual and lived-in.
The approach
A hand-drawn flying pig captures the spirit of chasing the impossible. Heavy condensed lettering grounds the illustration, while a loose Vintage script adds movement. Gold, hot pink, warm tan, black, and white give the system range.
The result
A family of logo lockups, from the full illustrated mark to a compact GTV monogram. The identity adapts across the storefront, hang tags, and digital applications shown below.
